Build dedicated service pages
We gave each service its own landing page instead of asking one page to explain everything.
The result
2:1 → ~9:1Expected customer lifetime revenue divided by ad spend over two months.
This ratio uses expected lifetime revenue, not cash collected during the campaign.
The situation
Zentist serves dental revenue teams. Visitors searching for different services needed a page about the service they were considering. The team also needed to know whether an inquiry fit before it reached sales.
What we changed
Qualify before opt-in
Visitors answered fit questions before submitting, so the team could focus on relevant inquiries.
Stay visible
A low-budget Meta retargeting layer reached people who had already shown interest.
How to read the return
The stated improvement is an estimate based on customer lifetime revenue divided by advertising spend. It is different from realized return measured only from revenue already collected.
The ~9:1 figure over two months is Shoh’s stated outcome. The calculation record remains pending for this public version. It is not a promise that the same ratio will repeat for another company.